Let’s talk about audio

  • Contributing to the medium — specifically voice content — is still incredibly challenging for the average person. You currently have two choices: you can either be a professional radio broadcaster, or a podcaster. Neither option is without significant hurdles. Education, expensive hardware, confusing software, closed distribution. The list goes on. Unlike photos, videos, and writing, creating audio has not yet been democratized.
  • Most of the products that are being developed for audio today are not designed with audio in mind. They’re built for visual platforms, and often ignore the nature of the content they help distribute. In other words, they’re designed for your eyes and not your ears.
  • Radio and podcasts aren’t interactive. You can listen all you want, but you can’t talk back. In the age of the internet, can you think of any other type of communication that isn’t multi-directional?

As great as audio is, it can be so much more. Now that universal access to audio is ubiquitous, there’s unlimited potential for what audio can and will become.

1. Everyone should have the tools and the opportunity to be heard by anyone else.

2. Products should be built for the medium.

3. Audio should be multi-directional, not a one-way conversation.

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Co-Founder, Anchor and angel investor to 50+ startups. Former head of talk audio at Spotify.

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Michael Mignano

Michael Mignano

2.5K Followers

Co-Founder, Anchor and angel investor to 50+ startups. Former head of talk audio at Spotify.